Look Up!
illustration + sidewalk decal + event + social media + news story
Look Up! is a fall traffic safety campaign to remind those returning to the busy University of Alberta campus of the importance of looking up when crossing the street. Campus was the ideal location to place the decals and receive student interaction to broaden the impact, and to pilot test the initiative for potential future applications.
Client: Injury Prevention Centre
Event photos courtesy of Don Voaklander and Virginia Quist